Marketing

Travel publishers v. travel cos – the battle is on

Travel publishers v. travel cos – the battle is on

Publishers now want customers, not just readers; travel cos now want readers, not just customers - who will win?

Are mobile travel apps a bit crap?

Are mobile travel apps a bit crap?

Guest post from Content Strategist Tamsin Bishton-Hemingray. She thinks travel apps are pretty crap. Do you?

How does online travel content differ from print media?

How does online travel content differ from print media?

Does the increasing adoption of iPads and similar tablet devices mean we need to re-think the kind of travel content we publish online?

Vice magazine trip to Magaluff – PR nightmare or smart move?

Vice magazine trip to Magaluff – PR nightmare or smart move?

A PR exec sent Vice magazine to Magaluf to a foam party. Can you guess what happened?

Free sucks – seriously. I hate it

Free sucks – seriously. I hate it

Why I increasingly feel that free is a falacy and ultimately a bad thing. For all of us.

Holidays for ‘nice’ families (the kind that shop at Waitrose)

Holidays for ‘nice’ families (the kind that shop at Waitrose)

Looking for a holiday for a 'nice' middle class young family. Which UK tour operators would you choose?

Will quality content beat social connections?

Will quality content beat social connections?

When quality content will beat social connections.

Content strategies – who does them and how?

Content strategies – who does them and how?