Kanye West sets up his own travel business

According to a report in Advertising Age Superstar Rapper Kanye West is starting his own travel business. Kanyetravel.com is currently selling deals through Travelocity, but there are plans to expand the business further - in particular to offer travel packages to see Kanye on tour. Smart idea... or just another example of brand extension taken to ridiculous extremes - a la J-Lo?

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