Marketing

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The ultimate DMO website – creating great content

The ultimate DMO website – creating great content

Tourist board marketing: what should you put on your website?

What’s a DMO for anyway?

What’s a DMO for anyway?

Marketing a destination is a complex business. Choosing where to focus your resources is I believe, crucial to success.

Influencer marketing: Has the bubble burst?

Influencer marketing: Has the bubble burst?

Is it worth paying bloggers to promote for you? Many people think influencer marketing is failing to deliver - do you?

We have hardly begun with paywalls

We have hardly begun with paywalls

People seem to be writing off paywalls after only a couple of years. Dumb idea. There's heaps to come.

Content marketing will never work

Content marketing will never work

Content marketing on the web does not work and will not work for brands. Closing your eyes and wanting it to be true won't make it work either.

The blogtrip that never was

The blogtrip that never was

They developed a personalised video invite for me. And then realised they'd invited the wrong kind of blogger.

What is content marketing? And who cares?

What is content marketing? And who cares?

The term content marketing gets bandied around all over the place these days. Behind all the smoke and mirrors what does it *really* mean?

Goodbye ads and editorial – welcome the new edvertorial

Goodbye ads and editorial – welcome the new edvertorial

Web-only publishers are making it almost impossible to distinguish between editorial and advertorial content. Does that matter?