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Forget content, think curation and connections
Forget content, think curation and connections
Before you think about publishing yet more content, find out what's already out there.
Local content – the future for online travel guides?
Local content – the future for online travel guides?
Can hyper local travel guides really be a match for the big travel publishers and OTAs?
Google Boutiques – Could it be travel next?
Google Boutiques – Could it be travel next?
Google's new Boutiques.com fashion website is a foretaste of things to come. And travel could easily be next.
Objects may be closer than they appear
Objects may be closer than they appear
A good travel writer understands context; a good travel editor strives to inform.
Should you DO travel content?
Should you DO travel content?
Does quality content matter if all that you're selling on is price?
Time for a new kind of destination guide?
Time for a new kind of destination guide?
Airlines, hotels, airports - everyone does destination guides. But are they worth the bother?
You can stick your lorem ipsum right up your CMS
You can stick your lorem ipsum right up your CMS
Content creators need to get in on the big decisions too. Just writing stuff isn't enough.
Do PRs and Marketers take guidebooks seriously?
Do PRs and Marketers take guidebooks seriously?
Why don't PRs and Marketers do more to help guidebook writers?
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Time for a new kind of destination guide?
Time for a new kind of destination guide?