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Content marketing will never work

Content marketing will never work

Content marketing on the web does not work and will not work for brands. Closing your eyes and wanting it to be true won't make it work either.

Web Content 2.0 – aka a pile of cheap crap

Web Content 2.0 – aka a pile of cheap crap

Meaningless crap, fraudulent reviews - that's web content folks. But it's cheap so who cares?

Time to try Self Publishing?

Time to try Self Publishing?

Could self-publishing ebooks on Amazon be a useful new income earner for travel writers?

What the hell is quality travel content?

What the hell is quality travel content?

What are people really looking for online when it comes to travel content? A thought provoking guest post by Mark Hodson

Time to fire your SEO manager?

Time to fire your SEO manager?

It's time SEO specialists took investment in proper content seriously. But will they? I don't think so.

How do you publish an iPad Travel Magazine?

How do you publish an iPad Travel Magazine?

Q&A with the Tom Tegart, publisher of iPad travel magazine Overnight Buses

Social media will make tits out of all of us

Social media will make tits out of all of us

The new online trend for measuring influence is damaging to privacy, filling the web with more crap and wasting everyone's time

Is the travel guidebook on the verge of extinction?

Is the travel guidebook on the verge of extinction?

Have user generated content and new online formats like apps sounded the death knell for traditional guidebooks?