Blog

The utter irony of links

The utter irony of links

Once links were seen as good things. Now some people think they're toxic. They're nuts.

We have hardly begun with paywalls

We have hardly begun with paywalls

People seem to be writing off paywalls after only a couple of years. Dumb idea. There's heaps to come.

Spare a thought for your free content provider this Xmas

Spare a thought for your free content provider this Xmas

Wikipedia, Firefox - now we're being asked to pay for stuff that's 'free'. If the connection between using a product and paying for it is finally to be restored I say bring it on…

Content marketing will never work

Content marketing will never work

Content marketing on the web does not work and will not work for brands. Closing your eyes and wanting it to be true won't make it work either.

The blogtrip that never was

The blogtrip that never was

They developed a personalised video invite for me. And then realised they'd invited the wrong kind of blogger.

Can we ever cut through all the crap?

Can we ever cut through all the crap?

Guest post by Matthew Barker - how can we find quality travel content amidst all the dross online?

What is content marketing? And who cares?

What is content marketing? And who cares?

The term content marketing gets bandied around all over the place these days. Behind all the smoke and mirrors what does it *really* mean?

Goodbye ads and editorial – welcome the new edvertorial

Goodbye ads and editorial – welcome the new edvertorial

Web-only publishers are making it almost impossible to distinguish between editorial and advertorial content. Does that matter?