Making blogs better: categories and straplines

So... here I am sat in the pub (I am drinking coffee OK?!) I'm on the verge of relaunching Travelblather in a shiny new WordPress skin and very excited about it. But before I do, I am rethinking the categories that I use for organising the posts on here. And I'm struggling to decide... Clearly once I make a decision I really need to stick with what I go with.

And then it occurred to me (duh!)  Why not ask the people who read Travelblather what they think? Typepad (the platform I use right now) offers some very broad categories and I've just been using them. Not much use really - you will see if you check out the 'Category cloud' down the left side of the blog that Travel gets a lot of use (no surprise) followed by Web/Tech, Journalism and Marketing. All rather meaningless.

I need to restrict myself to say 4 or 5 categories that are as distinct from each other as possible and as interesting as possible. Here are a few ideas:

  • Travelwriting
  • Social Media
  • Marketing (or Strategy?)
  • Innovation (or Ideas?)
  • Monetization
  • Guidebooks (Guidebook writing?)
  • Opinion (or are all my posts opinionated?)
  • Sponsors (do I add a category for sponsored posts? ie posts that are paid for/facilitated?) I still don't know if I want to go down this route at all... but if I do, by separating them like this it would at least make the distinction really clear. Just like a print ad in a magazine really(?)

What categories would be useful for you? What do you come to Travelblather for? What kind of stuff makes you want to read and comment? If you fancied a trawl back through the 160 or so posts on here, what categories would be handy?

I know the answer will differ for different people. I would be SO interested to know. And, by commenting you absolutely will shape the future direction too.

I have also been trying to come up with a strapline that summarises what this blog is all about too - so that new arrivals get the idea straight away (along with a page devoted to my most popular/most heartfelt posts)

  • Travelblather - travel content that's connected
  • Travelblather - travelwriting 2.0? (Whatever that means)
  • Travelblather - working out the future of travelwriting
  • Travelblather - banter between travelwriters, prs and travel cos
  • Travelblather - the future of travelwriting is online
  • Travelblather - apparently... it's Travel 2.0
  • Travelblather - YOUR SUGGESTION HERE

(OK. I am no longer drinking coffee... I am now drinking beer.) Maybe if people do come up with some (doubtless) better ideas than mine I can select the top three and let people vote on it?

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