I was just doing some research around destination travel guides and thought I'd have a look at what Lonely Planet is up to these days.

I discovered that there's a totally new format in town from LP. It's called Trips - and is clearly an attempt to continue to move the LP brand into the more mainstream travel sector. At present it looks like the series is only for US destinations.

It features Road Trips with maps and detailed itineraries... trips are categorised:

- For Urbanites
- For Foodies
- Iconic Trips
- Offbeat Trips
- Cultural Trips

The design and series logo are both really smart. I'm surprised I've not received any PR releases from the LP press office, but guess it's because I'm UK based.